We’re starting off the new year by attending many trade shows across the United States and we want to take you along on the journey! Our ultimate goal as an industry leader with over 50 years of experience is to ensure that a brand’s story is accurately told across the widest range of channels. Advertising our services, expanding our relationship network, and maintaining our strong relationships are all essential to providing our clients with the best solutions. Trade shows and conferences are a preferred method of finding new industry opportunities and meeting prospective clients. These are just a few of the trade shows that we will be attending in the next few months. We hope to see you there!
Natural Products Expo:
Calling all foodies! This expo is all about nutrition and healthy eating! We will be attending the Natural Products Expo in Anaheim, CA from March 9th to March 12th. The event will showcase products from the Natural & Organic Industry. This expo is packed with events and workshops about brand awareness, marketing techniques, and more. It is one of the most highly anticipated trade shows of the year, hosting over 70,000 attendees and 3,000 companies from all over the world. Being able to communicate with international retailers and suppliers gives every company the ability to learn about the industry’s rapid development and its global impact. Follow the hashtag #ExpoWest on Twitter during the expo to see what we’re up to!
National Restaurant Association:
This year the National Restaurant Association Show will take place at the McCormick Place Convention Center in Chicago, Il from March 20th to March 23rd. This event showcases products like bakery items, kitchen tools, table ware, food service technology, snacks, etc. in the Hotel, Restaurant & Catering industry. Around 1,800 exhibitors will advertise their products and services at this event, allowing many new retailer relationships to form. The National Restaurant Association is dedicated to teaching companies about engaging in exceptional customer service, new business models and advanced technology within the foodservice space. The show will include specialty areas and pavilions grouped by top trends, products, and emerging tech along with educational sessions all across the floor. These stations allow us to learn about each of the problems retailers may face and how we can solve them in the future. Many attendees look forward to this show every year. One attendee from last year’s show stated, “What’s exciting for me are the educational components and to connect with this great network of vendors and operators that I can learn from and share my stories with” (Horst 2016).
Shoptalk is the new blockbuster retail and eCommerce event. It covers the rapid evolution of how consumers discover, shop and buy—from new technologies and business models to changes in consumer preferences and expectations. ShopTalk is expected to host over 5,000 employees, 500 CEO’s, and 2,000 different companies this year! It will take place in Aria, Las Vegas from March 19th to March 22nd. Shoptalk provides an unprecedented platform for large retailers and brands to come together with startups, analysts, and tech companies in an open and friendly environment to learn about the latest trends in business. ShopTalk also provides retailers with the ability to interact with potential investors.With all the changes happening in retail and eCommerce, now is a critical time to be engaged with investors, collaborate in new ways, forge innovative partnerships and fund groundbreaking initiatives. Shoptalk presents an incredible opportunity for retailers to engage with senior decision makers, build brand awareness, and launch new products to the industry and media. Overall, Shoptalk is a can’t miss event! Everyone benefits from the rich, in-person interactions spanning three days packed with incredible content, wide-ranging exhibitors and meaningful networking opportunities.
Shopper Marketing Summit:
The Shopper Marketing Summit is a vital event for top retailers and suppliers to attend. We will be in attendance from March 27th to March 29th in New York City along with a few of our clients. This Summit has “an established and well-respected educational program that includes symposiums, general sessions, and breakout seminars that focus on actionable strategies, insights, and solutions to influence shoppers along the path to purchase” (Shopper Summit, 2016). Experienced vendors and retailers will give insight to their shopper-centric thinking and brand development strategies. Promotion Agencies and Suppliers will also talk about enhancing consumer loyalty, how to make the most of new technology, and display designs that will attract consumers. All companies rely on these insights to connect with clients.
We are excited to attend these events and apply our findings to our services. Don’t forget to follow Kwikee on Twitter @Kwikee_sgsco and like us on Facebook at www.facebook.com/Kwikee.sgsco to see our latest updates. If you attend any of the above expos, be sure to stop by our booths and say hello!
Horst, J. (2016). What Attendees Are Saying. Retrieved from: https://show.restaurant.org/Experience
Shopper Summit. (2016) Why Attend. Retrieved from: https://shoppersummit.com/why-attend
ShopTalk. (2016) Overview. Retrieved from: https://www.shoptalk.com